Duchessing Rupert
Rupert Murdoch’s tweets have an almost irresistible appeal. He’s indestructible. He shrugs off the hundreds of hostile slaps he gets for much of his Twitter feed, the same way he has ignored his critics for six decades. Like him or hate him you have to admit: he’s perky. And of course really wacky. The man who built the world’s most powerful media empire, and he thinks things like that? And hey, now he’s on Tumblr, doing kooky things all over the world!
There’s a rich vein of comedic material in @rupertmurdoch—probably a whole sitcom series. But that’s not the only way to read Rupert Murdoch on Twitter.
It’s a micro-blog, and his 750-odd Tweets provide snapshots for what’s on Murdoch’s mind.
More specifically, his Tweets are a record of the last person that Murdoch has been talking to—it just gets recycled and blurted out. The tweets are also an indicator, for journalists who work for the most famously interventionist media proprietor on the planet, of just what the boss might be thinking about.
Put those two things together and you may glimpse the process where people gain Rupert Murdoch’s ear, and how that message can be re-broadcast around the world. Continue reading →